I Tried Selling to a Group of 3,000 People Who Wanted to Throw Rotten Eggs at My Face

(plus 21 other marketing experiments I deployed in 2021..some flew, some flopped & some kicked me in the shins with steel-toe boots)

Don't like my face or my shouty style? Scroll down below to read instead...

In 2022 & beyond, the internet is not about survival of the fittest it is About survival of the bravest

It’s the survival of the one who is the fastest to innovative
The one brave enough to try, fail, cry, mope, get up & try again
Survival of the one who’s willing to experiment

2021 was my year of experimentation
The newest, the most outrageous experiments one can imagine
The kind that makes you want to curl up in a fetal position under the sofa and stuff your face with double chocolate cookies
The kind that's scary AF but also keep people:
And Buying

But The Year Did Not Start Out Like That...Nope

When the year started, I had firm plans to do things that had always worked, we had a proven system, a time tested strategy, a battle tested plan
So we were all hung ho let’s go about it..
And it landed like a wet stinky mop
And so OMG so uncomfortable
Like a lace thong wedgie (I know you know what I mean, don’t act all surprised)

I couldn’t wait for it to be over
Which is so unlike me because normally I am excited and all in until the very end
I enjoy the thrill and the high of the process
I enjoy the energy, the buzz and not gonna lie, I thoroughly enjoy the ka-ching of new sales
This time, though, everything was a bit muted
A bit beige
A bit dampened
Including me

And I realized what was happening..

The trap of the familiar was keeping me…..well... trapped

See, the familiar is safe
And secure
And predictable
And isn’t that what we all want in business?
Well.. yes
And no
We want predictable outcomes
But our customers zone out on predictable
They want
New…exciting… unpredictable
They want you to shake them up & break the pattern of predictability
They want you to make them bug-eyed with anticipation
They want you to make them shake with excitement as you unveil your new thing

And that’s exactly what I decided to do after that first lukewarm try at familiar
I deployed 22 new, exciting, completely unpredictable marketing experiments in 2021 to break free from the trap of the familiar
And the results?
Not all experiments were a success and yes some blew up in my face and for good measure kicked me in the shins.
But the ones that worked?
Blew it out of the park and left me with a much deeper understanding of what it takes to sell with integrity and fun in a post-corona world.

Behold The 22 Marketing Experiments I deployed in 2021 

(that I plan to continue in 2022 and you should too)


Marketing Experiment #1

The business intelligence experiment that I deployed for everyone who bought my paid workshop & that will serve me useable exciting intelligence for years to come


Marketing Experiment #2

The you-can-touch-but-you-can’t-have experiment that you must deploy if you are looking to create a downsell that automatically makes people want the original offer (like magic)


Marketing Experiment #3

The not-this-but-that-quick-win experiment that is perfect to recover lost interest in something you sold that not many people jumped at


Marketing Experiment #4

The almost-too-easy-tweak experiment that allowed me to finally tap into the audience I had ignored for 7 years


Marketing Experiment #5

The not-gonna-sell experiment that’s perfect for an offer that’s only for a super exclusive hand selected group of people


Marketing Experiment #6

The rotten eggs experiment where I tried launching to a group of 3k who wanted to throw rotten eggs at my face & how I rescued that nightmare launch


Marketing Experiment #7

The faux-free experiment that will have people get even your most skeptical and hostile prospects to trust you


Marketing Experiment #8

The faux-free -but-not-really experiment that is so potent it’s almost guaranteed to get people who think FREE is crap


Marketing Experiment #9

The chicken-or-the-egg experiment that finally settles one of the biggest questions people have when it comes to selling through applications & sales calls


Marketing Experiment #10

The trial-by-fire experiment that creates insatiable hunger by turning away 99% of the audience


Marketing Experiment #11

The lighten-the-load experiment that had me shaking in my booties but turned out to be the best thing I did all year


Marketing Experiment #12

The make-gurus-puke experiment that made me realise how full of poo most gurus are (there’s a reason I call them POOrus)


Marketing Experiment #13

The price-or-no-price experiment that finally settled the debate for me (and will do the same for you depending on your offer)


Marketing Experiment #14

My Idea-to-launch-in-3-weeks experiment for a brand-new offer that actually ended up making me a quarter of a million dollars from a list of 300 people


Marketing Experiment #15

The I-can’t-be-arsed experiment that allowed me to leverage my inner slob by refusing to do things people claim are ESSENTIAL..well, I'm too lazy for that!


Marketing Experiment #16

The congrats-you-bought-now-buy-some-more experiment that is NOT an upset but gets you more sales from people who just bought


Marketing Experiment #17

The screen-‘em-before-you-sell-‘em experiment that screens people for buying ability, personality match & motivation to change.


Marketing Experiment #18

The Tease-Please-Squeeze Experiment I deployed to acquire hundreds of new buyers for (almost) free


Marketing Experiment #19

The I-say-no-more experiment that freed up hundreds of hours for me in 2021 and frankly I'm kinda loving the freedom!


Marketing Experiment #20

The rejection-proof offer experiment that I tested not once not twice but 5 times and can now say with surety is the best way to create & sell offers


Marketing Experiment #21

The defy-the-norms experiment that I should have done 2 year ago but was too scared of the backlash (spoiler alert: no one even noticed LOL)


Marketing Experiment #22

The sell-without-sales-page experiment that made me $10 Million+ in 2018 and I decided to bring it back with a twist in 2021 to sell 5 figure offers

Predictability Is The Deathblow Your Business Can Not Afford In 2022

What’s the most powerful word in marketing?
But what if you aren't selling FREE?
Then the most powerful word in NEW..

No wonder apple uses the word NEW 16 times in just one page marketing their iPhone 12
New works
New sells
New keeps them guessing
And buying

The reality is this..
If people know exactly what you will do to launch
How you will run your group..
What you will write in your emails
What prizes you will give..
What topics you will cover..
If people can predict your next move, they have already lost interest

ready to break the pattern of predictability?

join me For
 - Be Unpredictable LIVE Jan 18th 2022

You can get your pass for this LIVE event on Jan 18th 2022 + all 22 deployment charts for the experiments when you take Persuasion Hacks Lab for a test drive

Persuasion Hacks Lab is the Largest `Collection of Persuasion Hacks, Words for Word Scripts & Psychological Tactics on The Internet

That Will Turn You & Your Business Into
a Persuasion Powerhouse

And to sweeten the pot even further when you decide to take Persuasion Hacks Lab for a Test Drive, I will Also Throw in These Bonuses

Bonus #1- Value $500

Be Omnivisible Masterclass

Your 6 week idiot-proof, step-by-step plan to take over your market without being spammy, annoying or just plain creepy

Bonus #2- Value $500

StorySelling Masterclass

Craft your signature marketing story with emotion, personality & conviction with brain hooking tactics of Hollywood.

Bonus #3- Value $500

Pitch Perfect Workshop

Sell more, sleaze less and make your perfect clients fall in love with you all through the power of a perfect pitch

ready to break the pattern of predictability?

join me For
 - Be Unpredictable LIVE Jan 18th 2022

Claim Your Limited Access Pass For $11

Here’s what You Get When You Claim Your Limited Access Pass

All Access Pass to Be Unpredictable LIVE Jan 18th 2022: 22 Marketing Experiments You Must Deploy in Your Business in 2022 to Set Yourself High Years Apart From Everyone in Your Industry  Worth $500

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Bonus 1: Be Omnivisible Masterclass Worth $500

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Claim Your All Access Pass For $1

Here’s what You Get When You Take Persuasion Hacks Lab For a Test Drive

All Access Pass to Be Unpredictable LIVE Jan 18th 2022: 22 Marketing Experiments You Must Deploy in Your Business in 2022 to Set Yourself High Years Apart From Everyone in Your Industry  Worth $500

Instant Access to 100+ trainings, hacks & scripts inside Persuasion Hacks Lab Worth $2,700

Bonus 1: Be Omnivisible Masterclass Worth $500

Bonus 2: StorySelling Masterclass Worth $500

Bonus 3: Pitch Perfect Workshop Worth $500

You Might Think I’m Mad For Offering All This For $1

But it’s all part of my world domination plan.
Firstly, I want you to taste-test Persuasion Hacks Lab and this is my utterly shameless bribe to get you to do just that.

Secondly, I know with absolute surety that Unpredictable LIVE will open your mind to exciting possibilities in your business you had never even considered and once you do, you will want to stick to me with Gorilla Glue forever.

Because I am not sharing predictions or speculations or things that I think might work out.

These are actual live experiments I ran in my business that I am going to share with you along with the result of each experiment.

The ugly the glorious and everything in between

I will also give you a simple do this, skip that guideline for each experiment, so you can deploy the same in your business.

So If you are ready to break the pattern of predictability
And make people bug- eyed with anticipation, you should join me For Unpredictable LIVE & take Persuasion Hacks Lab for a test-drive for less than the cost of a lousy lolly pop (and it won't even rot your teeth)

I don't believe in get-rich-quick, take-this pill-and-be- awesome systems. I believe in hard work, integrity and service. That is exactly what all my courses and programs are meant to help you do. There are obviously no guarantees that you will get the same results as I did because that depends on your industry, your ability and your business..not to mention your resolve to step into the arena with the intention to win. I am here to give you the best tools possible to get you where you want to go but at the end of the day these are just tools, YOU gotta use them to get the results you want. What use is a great steak knife if you plan to order takeout, right?
Please remember that nothing on this page or any of my websites or emails is a promise of earnings or a guarantee of results.