She opens the page with the statement “The World’ First Step- by-Step Process” and this is genius. Why? Because our old brain AKA the decision making brain responds most effectively when it sees contrasts….massive ones. It’s sensitive to The only, First Ever, Before/After, Risky/Safe, With/Without, or Fast/Slow. Such contrasts enable the old brain to make quick, risk-free decisions and doesn’t allow it to delay or dismiss the required action.