Titles and Labels sell. Period.
Your title not only tells people:
Who you are
What is the value you bring to the table?
What kind of personality your business has
But titles also tell people if they should trust you enough to give you their money.
And it’s not an easy task.
Most titles are either too boring or mainstream or so funky and unconventional that they only represent an ideology but do not say anything about what you bring to the table and why someone should pay you their money.
Fun quirky titles are great to read but if they don’t get people to trust you and your offering, you’d be better off using it as a bedroom name 😉
Human beings create patterns, connections and systems based on what they see YOU calling YOU. They would consciously or unconsciously label based on that alone. You may prove or disprove them later but the initial patterns are established that quickly!
I have found that the best way to come up with a kickass title is come up with lots and lots of different ideas, mix match, ditch some, save some……lather.rinse.repeat.
And that’s why I have a freebie for you that lays out the exact process to come up with titles that serve both serious-ish businesses and funky ones.