Focus Filter (Effort → Impact Ranker)

How to Use the Focus Filter

The Focus Filter helps you stop chasing noise and start acting on what actually matters. It ranks your tasks using behavioral psychology and decision science to show you what deserves your attention first.

Step 1: List Your Tasks (5-10 items)

Add the projects, ideas, or tasks you're considering. For each one, describe:

• Task name - Keep it short and clear

• Goal - What you want to achieve

• Timeline - How long it will take (optional but helpful)

• Why it matters - Your personal motivation behind it

Pro tip: Be honest about your motivation. The tool scores based on keywords like "excited," "revenue," "fast," "complex," etc. The more specific you are, the better your results.

Step 2: Choose Your Optimization Focus

Select what matters most to you right now:

• ⚡ Speed - You want fast results and quick wins

• 💰 Profit - You want maximum financial return

• 👁️ Visibility - You want to be seen and recognized

• 🧘 Peace of Mind - You want clarity and reduced stress

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This adjusts how the tool weighs your tasks. There's no wrong answer, just pick what's true for you today.

Step 3: Review Your Rankings

The tool scores each task on 5 psychological metrics:

1. Effort - Time, energy, and mental load required

2. Proof Speed - How quickly you'll see results

3. Impact - Size of the payoff (financial, social, emotional)

4. Emotional Pull - Your intrinsic motivation and excitement

5. Clarity - How well you understand the path forward

Your results include:

• ✨ Do-First Recommendation - Your highest-priority action with psychological justification

• 📊 Complete Focus Ranking - All tasks ranked with scores

• 🎯 Focus Notes - Insights about your emotional hotspots and clarity gaps

What to Do Next

Before you commit: Take a 15-minute "prefrontal buffer." Step away, let the emotional bias fade, and see if the top choice still resonates. Your brain will thank you.