Online Persuasion

My Biggest OMGs, WTFs and FMLs from 2 Years in Business

The first 2 years of my business were a strange, psychedelic mix of OMG, WTF and FML. Lucky for all of us, I came out from it relatively intact and with only minor damage to my brain and ego (or so I think) Here are some of those gems from my personal collection (and if…

Read More

How to use equivalence to close any sale in 5 mins flat

What exactly is Equivalence? Equivalence is a nifty little trick to get people instantly interested in what you have to say and it works so well because it is a brilliant way to paint a mental picture quickly and without going through lots of fuzzy, generic words. As an example what mental image do you…

Read More

ENTER YOUR EMAIL AND LEARN NEW PERSUASION HOOKS EVERY WEEK THAT YOU CAN USE RIGHT AWAY ON YOUR CLIENTS, PROSPECTS OR SPOUSES

(Not your children; this isn't magic!)