In-Person Persuasion
5 Dangerously Ambiguous Words that Kill Your Persuasion Power
There are words that everyone uses…yes yes I use them too…and no, including a F*%king before the word does not redeem me. You see them in New York Times and you see them on Buzzfeed and ohhhh you see them so much on Facebook, you want to take out your eyeballs and slow roast them…
Read More10 Story Activators That Steal Hearts, Create Empathy & Make Them Fall Hopelessly in Love With You
Let’s look at a story “before”: Today I want to tell you about that time in 5th grade when I was taken to the principal’s’ office because I was caught cheating. This was a school I hated & a principal I despised so it was doubly mortifying. I still remember how my cheeks burned and…
Read More2 Psychological Tricks To Use in Your Pitch For a Home Run Every time
Trick One: Don’t sell the Happy Meal, Sell HAPPINESS Grab a paper and draw a line down the center of the paper. On one side write the features of your offerings and on the other write the obvious and not so obvious benefits. For example, a dress may be hand-crafted by French artisans (a feature)…
Read MoreHow a Nonnative English Speaker with No Online Connections Went From Zero to 28K in 6 Months (ZTL Review)
OK so first time ever that I am coming out with the secret of my overnight (read months in the making) success story and while there are many contributing factors to the whole thing (hustle, sleepless nights and bucket loads of tea), I would put Ramit Sethi’s Zero to Launch program as one of the…
Read MoreA Foolproof Formula to Come up With Titles that Stick and Sell
Titles and Labels sell. Period. Your title not only tells people: Who you are What is the value you bring to the table? What kind of personality your business has Your attitude Your style Your Customers But titles also tell people if they should trust you enough to give you their money. And it’s not…
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