In-Person Persuasion

5 Dangerously Ambiguous Words that Kill Your Persuasion Power

There are words that everyone uses…yes yes I use them too…and no, including a F*%king before the word does not redeem me. You see them in New York Times and you see them on Buzzfeed and ohhhh you see them so much on Facebook, you want to take out your eyeballs and slow roast them…

Read More

A Foolproof Formula to Come up With Titles that Stick and Sell

Titles and Labels sell. Period. Your title not only tells people: Who you are What is the value you bring to the table? What kind of personality your business has Your attitude Your style Your Customers But titles also tell people if they should trust you enough to give you their money. And it’s not…

Read More

ENTER YOUR EMAIL AND LEARN NEW PERSUASION HOOKS EVERY WEEK THAT YOU CAN USE RIGHT AWAY ON YOUR CLIENTS, PROSPECTS OR SPOUSES

(Not your children; this isn't magic!)