How They Persuade: Selena Soo

How they persuade: Selena Soo

How They Persuade is not your regular interview series (What? You expect regular from me? WTF is wrong with you?) Instead, this is a unique interview style interrogation where I drill my guests with some random scenarios and they need to tell me how they will persuade the other person in that scenario. The first…

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How to use equivalence to close any sale in 5 mins flat

What exactly is Equivalence? Equivalence is a nifty little trick to get people instantly interested in what you have to say and it works so well because it is a brilliant way to paint a mental picture quickly and without going through lots of fuzzy, generic words. As an example what mental image do you…

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