Ok people stop the bloody whining! The reason your ads aren’t working is because you are WRONG. No PC BS here, and what is more I will tell you why you are wrong. Ooh that feels so good!   WATCH THE FULL VIDEO BELOW   OR YOU CAN CATCH THE AUDIO HERE INSTEAD:  …

  So which is more persuasive? And is it always an either / or situation? Firstly what on earth do I mean by likeability and authority? This is all to do with how people perceive you as a person.   WATCH THE FULL VIDEO BELOW OR YOU CAN CATCH THE AUDIO HERE INSTEAD:   Likeability:…

  Most people on the internet make these WILD claims of success without a single shred of evidence. Which is frankly weird. If that’s you, you’re weird, I’m sorry you are. And, for once I am NOT the weird one. Here’s how I do things a bit differently.   WATCH THE FULL VIDEO BELOW OR…

I’m here  today with a topic I know so many people struggle with – even ME! Yes really! It’s how to structure long ass copy like sales pages and blog posts where you don’t want people to glaze over and turn into zombies, who you’d have to kill. NO NO you won’t but you know…

The big Question is not HOW to create the monthly membership site, it should be WHEN to create a monthly membership site. Reality check: Not every business is suitable for this.   WATCH THE FULL VIDEO BELOW OR YOU CAN CATCH THE AUDIO HERE INSTEAD: Here’s the checklist you need: Firstly you need to  be…