The Science & Psychology of a Seven Figure Business
Below is a brutally honest, utterly snarky and mildly unhinged recap of my best year yet. It will ruffle a lot of feathers and tickle a lot of noses but it will be time well spent for you if you know in your gut that things are slowwwwwwwly falling apart in online business. So read…
Read MoreFly or Flop: 12 Sneaky Psychological Tricks to Find Out If Your Idea Will Sell
The thought of asking someone to get on the phone or take a survey so I can validate my idea? Makes my kidneys shiver in fear. Why? Because I don’t really like human beings and if the success of my business depended on doing that, I’d be on the streets. So I use something…
Read More#abookin10 Predictably Irrational
If you think you’re a rational, systematic type of person, I’m sorry but you’re in line for a massive identity crisis. This book lays down the inherent biases that we all have. If we don’t know we have them, how can we counter them? I’m sharing some of the biases I have used in my…
Read MoreThe Mere Exposure Effect: How to Use Psychology to Remain Top of Mind All Day Every Day
This is the one where you will find out why it is you love me. And yes you DO love me. It is all my diabolical plan. Yeah. Ever hear the phrase “Better the devil you know”? It’s not just a phrase it is a really powerful phenomenon. It’s scientifically proven that the…
Read MoreHow they persuade: JP Sears
How They Persuade is not your regular interview series (What? You expect regular from me? WTF is wrong with you?) Instead, this is a unique interview style interrogation where I drill my guests with some random scenarios and they need to tell me how they will persuade the other person in that scenario. …
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