10 No Good Very Bad Phrases to Use in a Sales Pitch (How many are you using?)
We have all been there…the urge to say random things when time comes to make the dreaded pitch…the uncontrollable need to fill in the silence that follows after our well-rehearsed monologue. The nervous giggles, the umms, the ahhhs, the WTFs…
Yikes I am getting a sinking feeling as I type this…
While I can’t help with the WTFs, I sure can help with WTNs (what the nots) when it comes to sales pitches.
So without further umms, ahhs and giggles, here are 10 phrases you should never ever ever like ever use in your pitch because they make you look cheap, weak and slimy.
You will learn..
People don’t want more information. NO one lies awake at night desperately wishing they had more information. People want results, transformation, a massive change. Instead of saying, “you will learn how to land 3 new clients next month” say “This system will GET YOU 3 new clients this month” It’s a tiny little difference but that’s how silly human brain is!
The most comprehensive training
It doesn’t matter how comprehensive it is, what’s important is how effective it is. Using words like “comprehensive or mentioning that it includes 320 videos, 152 PDFs and your kitchen sink will only create a sense of overwhelm. Focus on the benefits instead, focus on how it will change their life forever.
You will find the secret to..
Unless you are sharing the secret that will make them 10 years younger or restore their virginity, they aren’t interested in finding it. Too many people hype up the idea of finding out a secret especially when it comes to making money…people love secrets but not any secret…unless you can make the idea of the secret as compelling as the secret itself, don’t bother. E.g “the dirty little secret that will make you a millionaire in 6 months” doesn’t work as well as “the horrifying secret that’s costing you your sanity and you don’t even know it (possibly because it is costing you your sanity)”
This will save you money
When it comes to money, finding a dollar is wayyyyy more attractive than the prospect of NOT losing a dollar. So if your solution saves them 100 dollars a month, position it as having 100 extra dollars a month instead. The same in not true for pain avoidance in general BTW
Unless your offering is universally affordable (which my offerings are….for anyone living in any country in any economy and that’s the way I have chosen to position my business) don’t say that…I have seen people refer to a 400 dollar training as affordable, It is NOT! People go through an entire month raising a family of 6 on 400 dollars so NO it isn’t affordable. Also you are making your offering sound cheap and will make it harder to sell higher end packages.
Once you have this, you will not need anything else
They will always need more stuff, don’t close the door for repeat sales for yourself and for others by creating this mindset. Also people don’t believe you and you dilute your message by claiming to be a one-all solution.
This is my life’s work
Who cares? I mean it’s great as an emotional quotient but not as a reason to believe for your offering. For all we know, you spent all your life in rehab or eating M&Ms by the fistful while binge-watching scandal!
You have never seen anything like this
Yes I have and I have seen a lot more than you ASSUME. When you assume something about me (you know what’s coming) it makes an ass out of U and ME…I know I’m a very original thinker.
I’m not here to make money.
It’s a lie and it makes you look like a liar. We are all here to make money so don’t fool them or yourself. You may not be looking to make money from that offering or you may not be wanting to make money right now but you eventually will. So stop pitching yourself as a 24/7 free library.
I have 30,000 fans on Facebook.
Fans are not buyers and people know that. Using your social media stats as a reason to believe is like claiming to be a Casanova because your lab partner in high school is now a super model.
Did I miss any? Let me know in the comments below.
This is a wealth of information. I am guilty of one of them. Too embarrassed to say which one. At least I am relieved that I will not be using it anymore.
Really great tips!
Mee To… edititing it out RIGHT NOWWWW..Really great tips indeed
You are amaze-balls. Full stop.
“I wouldn’t lie to you” and “Now, I’m a Christian man…” Just GTFO.
Brilliant as always B.
“This system will GET YOU 3 new clients this month” is great. And even BETTER is… “This system GETS YOU 3 new clients this month.” See the difference?
“This is unlike anything else you’ve ever seen” ( or anything else out there) Sorry, but I think we’ve seen it all 😉
BTW – awesome post as always!
“If you don’t by my program you are pathetic/a loser/not part of the 1%/shame in you.”
Yes, direct quotes.
Excellent post! Along with secrets, “this is the knowledge they’re trying to keep from you!” As a scholar, I know most knowledge is “inaccessible” because of laziness. You can get your hands on almost anything you want now, you just gotta read.
[…] love this quote from Bushra […]