Do you know anyone who has the word expert or specialist or God help me…”guru” in their intros?
The word GURU makes me want to bang my head against the wall…repeatedly and with enough force to either knock out those words or my prized dental crowns out of my head!
Let’s just be honest here and say it like it is:
“When you call yourself a guru or expert, you most definitely are not one. You can’t be a guru and say it..It just does not work this way”
Now I have been called many things in life (some even I will not find fitting to say in public…and that is saying a LOT) but some of these things are actually sweet, and would look great in a bio or an about page or even on my author blurb… But do I start using them in my bio or my intro? Hell no!
You know why?
Because my intro is strategic….sacred even….It’s my face when I don’t have a face, it sells me when I don’t have anything to sell and it positions me in a few short lines.
An intro is useless unless it is an Authority Intro
So what is an authority intro?
An authority intro should sell you before you make the offer
An authority intro should get your prospect excited and a little awed at your talent & authority
An authority intro should prime them for the next step and urges them to take that next step
And if your intro does not do that, well my friend I have some bad news for you.
You have to work twice as hard to earn the trust of people
You have to work twice as hard to get them to take the action you want them to take
You have nothing to sell YOU when you aren’t there to sell you.