Posts by bushra.a
The Science & Psychology of a Seven Figure Business
Below is a brutally honest, utterly snarky and mildly unhinged recap of my best year yet. It will ruffle a lot of feathers and tickle a lot of noses but it will be time well spent for you if you know in your gut that things are slowwwwwwwly falling apart in online business. So read…
Read MoreFly or Flop: 12 Sneaky Psychological Tricks to Find Out If Your Idea Will Sell
The thought of asking someone to get on the phone or take a survey so I can validate my idea? Makes my kidneys shiver in fear. Why? Because I don’t really like human beings and if the success of my business depended on doing that, I’d be on the streets. So I use something…
Read More10 minute summary of 1 life-changing, mind-altering book on persuasion, psychology & human brain
Made to Stick is one of my favourite books when it comes to sticky and memorable messages. This is also the book that I recommend and give as a gift the most. I love it THAT much. The book teaches you how to craft sticky, memorable messages and how to do that even if you…
Read More3 Tiny Tweaks That will Boost Your Sales by 24% (or how to sell to tightwads)
Did you know that about 24% of all buyers are tightwads? Which means that they feel SO much buying pain that they cannot spend money even if they want to (imagine!). The spending of money causes them a lot of pain. Actual pain, I am not kidding. This is a real thing. So how can…
Read MoreHow to use equivalence to close any sale in 5 mins flat
What exactly is Equivalence? Equivalence is a nifty little trick to get people instantly interested in what you have to say and it works so well because it is a brilliant way to paint a mental picture quickly and without going through lots of fuzzy, generic words. As an example what mental image do you…
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