5 Unusual, Slightly Bizarre Persuasion Techniques- Infographic
Coffee Makes things Better:
A study by Pearl Martin at the University of Queensland in Australia shows that those who had drunk caffeine prior to an argument were more influenced by the persuasive message than those who’d had the placebo. So don’t start the negotiation unless the other party is practically swimming in coffee.
Soft Chairs Soften Hearts:
Roger Dooley in his book Brainfluence shares that those seated in hard chairs during negotiations perceive the other party to be less emotional. Buyers in soft chairs increased their offer by nearly 40 percent more than those in hard chairs
Power of a Good Curse Word:
When participants were exposed to three different speeches (only difference being a mild curse word in one of the speeches), they were most influenced by the speech with the slight swearing. It increased their perception of the speaker’s passion and hence was more convincing. So feel free, throw in a few “damns” and “craps” here and there if you are so inclined.
Whisper Sweet Nothings…in the Right Ear:
Marzoli & Tommasi in a study had a surveyor visit a disco and approach 176 random people asking for a smoke. people were twice as likely to hand one over if the request was directed at the right ear, whether or not the clubber was male or female.
Being the Middle Child Sucks:
People remember the first and last items in a series much more than what's in the middle. When making an argument, keep your strongest points either in the start or at the end and keep your weak points in the middle.
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I am so sorry Angela. The plugin is being a bit squeaky. Could you try this link:
I would hate to see you go 🙂
Bushra, you have made some seriously interesting points. Honestly, I haven’t heard about any one of them. I have been following your blog for quite sometime now and I absolutely love it. I think I found it via a Facebook Group.
Point 2, which states that Soft Chairs Soften Hearts is astonishing. Who knew ? Salesmen can now invite a customer, make them sit in a soft chair, offer them coffee, put a smile in their charming face and start their Ninja negotiation skills.
Angela, Sumome is a very new plugin and sometimes it does break. I have had the same issue sometimes. Bushra, why aren’t you using the pop up plugin by SumoMe? It’s pretty decent with an exit timer.
And finally, “MAKE ME A REVOLUTIONARY” is persuasive. Well done. 🙂
Thanks so much for your lovely words. I swear to God the more I read about Persuasion, the more I regret not going into direct sales (even though I did a LOT of selling in consulting)
I installed Sumome very recently, the glitch Angela is referring to is from Hybrid Connect that needed a code cleanup, it’s working OK now. As for the exit intend pop up, I am still trying to convince myself I should give it a shot but since it irks me when that happens on other sites, I am a little hesitant but after your comment I Think I will give it a shot for a week or so and see what happens.
Thanks again Harsh!
You shouldn’t hesitate about putting up a pop-up right on the face of your visitors. You are offering free content that has immense value. People would pay thousand of dollars for a course on ‘persuasion and marketing’.
When I first visited your blog, I gave you my email address you offer solid gold. As John Chow says, you are offering it all for free, so why hesitate to ask them to subscribe? And trust me, if you don’t ask, you will never know how your readers will perceive.
Go ahead and see if your pop-up gets better conversion than your hello bar. If yes, keep it.
I love your trust in me Harsh…Im honored 🙂
this is sooooooooooooooo good, i had to evernote it!! 🙂
you rock my friend!!
You Alex are a Rock Star as always <3
Love this!! You have the best stuff 🙂