My Biggest OMGs, WTFs and FMLs from 2 Years in Business

The first 2 years of my business were a strange, psychedelic mix of OMG, WTF and FML.
Lucky for all of us, I came out from it relatively intact and with only minor damage to my brain and ego (or so I think)
Here are some of those gems from my personal collection (and if you don’t get a couple OMGs and AHAs after listening, feel free to kick me in the shins)


Primed traffic vs Unprimed Traffic

Everything shifts when you make this change. Most conventional advice of FB ads totally misses this part. They all have you sending totally cold, no idea who you are traffic to your OPT IN PAGE!

Money loves speed

Every time I create a programme FAST, it makes me a lot of money. If something if lighting a fire under you –  don‘t let it go out!

You are responsible for your brand.

No one else gives a shit. No matter how much you love the people in your team, no matter how much they love you, one day something will  get messed up and the only one to pick up the pieces  will be YOU.

Start thinking beyond email lists.

Email is only ONE of the many ways you can reach people. This launch I had 30k on my email list but TWO HUNDRED THOUSAND on my pixel list.

Likeability vs Authority:

Some brands position themselves as an authority. They are cool, aloof, they don’t  engage. Then you have me.  I built my brand on being approachable, I respond to everyone, I send voice notes, I reply to emails.  It’s like Ellen vs Oprah (I’m Ellen btw)

Heavy people or light people.

And NO I don’t mean weight.  It is how they make you FEEL. Work with people for a small bit first, and notice how you feel when you have to communicate with them. That is going to set the scene for the rest of your relationship.

Courses alone don’t cut it anymore.

If you plan to offer a course, plan another element to go with it. My programs, for example, include my community, my presence, my feedback.   And that is what cannot be ripped off.

Live events are the best and the worst.

Suddenly dealing with people one on one – having lunch and dinner and meeting people you have NEVER MET BEFORE.  It is all a bit much and totally enriching at the same time

Human beings are assholes.

When you put a human in a position where they can judge you, the assholes will put themselves on a pedestal which they have no place being on. They will be judgy & they will be mean…because YOU just gave them a license to be so. Unless you can handle  any kind of feedback  at all, do not ask them for it.  


  1. Sylvie McCracken on January 25, 2017 at 9:30 pm

    “Be a little ashamed of yourself” LOL you never cease to crack me up.

    • Sylvie McCracken on January 25, 2017 at 9:57 pm

      Also, SO many gold nuggets here, amidst the humor… Working with people on a small project first (so key! don’t marry them on the first date!), money loves speed, splitting your FB ad budget 2 ways.


  2. Olivia on January 26, 2017 at 10:44 am

    A lot of wisdom in this video ( not that I expected something different from you, Bushra!).
    I especially found a lot of value in your advice on thinking beyond your email list. I had been procrastinating for such a long time because I thought that I can’t launch anything until I have at least 1000 people on my email list . So only the thought that I have to wait for that number to be reached made me loose momentum and then feeling like a total loser.
    But not anymore! Now I know waaaaaay better than that. 🙂

  3. Melanie on February 1, 2017 at 12:45 am

    Thanks Bushra. It’s always a homerun with you. BTW I think your talent can also be used elsewhere. Seriously think about pitching a stand up comedy show with Netflix. Witty, engaging, enthusiastic, and shit funny.

  4. Lyn Geist on July 13, 2018 at 7:15 am

    As I sit here at midnight trying to soak up all the delicious information from your website, I’m wondering, “Will I ever just KNOW all this stuff?” I have copied and clipped and pasted your wise words into a special “tip” file so I can quickly bring it up when my brain farts and I suddenly don’t know what to say. A relative newcomer to copywriting, I’m excited and scared as hell. Thanks for sharing such wonderful information. I actually found your website from Rob and Kira when I took their Accelerator course. Now I have to go to bed before my brain explodes. 🙂

    P.S. This is exceptionally helpful as I work on my website.

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