revealed: The Science & Psychology of $100K offers

Activate The Prestige Protocol to Create Hyper-luxe Offers, Become The Rolls-Royce of Your Industry & Attract Ready- to-Invest, Ultra-Premium Clients Fighting Over a Chance To Throw Their Wallets At Your Face

A $100K Offer is Not Just an Offer, It's a Signal..A SIREN SONG...

Calling out to the Top 1% of your market, the ones in search of the BEST.

Humans who instinctively know that they deserve the best

Not all humans though

Only those that are hungry, ready & rearing to go..

And these buyers are in the Top 1%

When you release a $100K Offer in the world, you are calling out to a completely different calibre of buyers.

The hungry ones

The eager ones

The affluent ones

You are calling out to the Oprahs, Beyonces & JLOs of your market telling them you are ready.

There are Oprahs, Beyonces & JLOs in your market looking for you so they can give you money
But you aren’t letting them
You aren’t showing up as Oprah worthy
You don’t have an offer that’s Beyonce-worthy
You aren’t building a perception that makes JLO go ohhhhhhhhhhhhhh...

You are letting the Oprahs, Beyonces & JLOs slip through your fingers because you think it's about the money....

***Spoiler alert: IT'S NOT ABOUT THE MONEY**

It’s not About being the most expensive or the most popular.
It’s about being the Most Desirable, The Most Drool-Worthy, The Most Prestigious.

It’s not the money that determines desire.

Money in itself carries no longing; there’s nothing inherently desirable about a $100 note

It’s what the money stands for

What it affords

What it makes possible

That gives it meaning

That creates insatiable hunger

And a deep compelling desire

And that is what being a $100K Offer is all about…Desire



Prestige that goes beyond value for money.

Prestige that doesn’t ask questions about the how or the what or the why not

Prestige that doesn’t concern itself with the banalities of bonuses, doubts &  objections

Prestige that makes you THE  Choice not a choice.

Prestige that makes you The Rolls-Royce of your industry

You Can Be A Honda Or You Can Be A Roll-Royce
One Is Good Enough, The Other A League Of Its Own

Repeat After Me

If you're still ankle-tied to a desk mainlining coffee when you could be mainlining pina coladas while half-dozing half-bathing in the sun
If you’re still hitting refresh every 40 seconds on your paypal account but all you hear is the loud chirping sound of crickets
Then you my darling are nodding along to the tune of the truly unremarkable
You are settling for the unexceptional.

You are internalizing the “Good Enough is good enough” message and we can not have that.
We can not have you settle for the Good Enough

People used to ignore the Good Enough
Now they sneer at it
Make jabs at it
Leave nasty comments on it
And generally just be nasty A-holes about it
Some of these people have psychological issues but somehow I get the sentiment
Good Enough is no longer good enough

Not when you are selling your life’s work
Not when there are a million shinier substitutes for your work

Not when your buyers are being hit with a new “buy from me” message every 7 seconds
Not when the market is just getting bigger, shoutier, glossier and just plain nasty
It’s actually arrogant to continue to be Good Enough

To just settle for an opt in page that converts at 20%
To write emails that get eaten up by spam filters and those that make it through are met with an eye roll
To create ads that are just glorified festivals of self- celebration
And shoot videos that are just one random blob of blah
And if you are putting money on things this festering pile of ordinariness
It is downright criminal!


What you think is the problem is actually a symptom..

The problem isn't that ads are getting expensive
Or that attention spans are dwindling
Or that people have too many emails in their inboxes

The problem is that people would rather read a column on gynaecological disorders of tropical monkeys than your stuff

The problem is that the amount of “Good Enough”, boring trite content being spewed every day on the internet is breathtaking

And so is the stupidity of the marketers who think the reason it doesn't work is because the market is saturated or that you aren’t doing enough.
News alert: it doesn't work because you are drowning in unremarkable minutia

Once you activate The Prestige Protocol…:

You’ll slash through the random gibberish and grab people by the brain cells.
You’ll shatter their nonchalance like fine china on a marble floor
And arouse a gotta-have-it desire so intense, that they will be lining up with their credit cards out even before you make the pitch.

Ready to Activate The Prestige Protocol So You Become The Rolls-Royce of Your Industry & Attract Ready- to-Invest, Ultra-Premium Clients Fighting Over a Chance To Throw Their Wallets At Your Face?

This is how the 3 days of $100K Offer Intensive Goes Down


Day One- Your Rolls-Royce Offer

- [ ] Creating ultra-premium, hyper-luxe, super prestigious offers using magnetically powerful Aspirational & Prestige Signals
- [ ] Creating acquisition paths that logically lead to the hyper-luxe offers without resistance
- [ ] Crafting & structuring offers aligned with ultra-premium buyer motivations


Day Two- Your Rolls-Royce Positioning

- [ ] Building an aura of prestige, exclusivity & luxury around your brand
- [ ] Establishing yourself as an exclusive aspirational brand & attracting the top 1% buyers of your market
- [ ] Positioning your brand as a signal of wealth, exclusivity and opulence


Day Three- Your Rolls-Royce Marketing

- [ ] Using your marketing as a way for your buyers to self select, self-screen, self- appoint themselves to be worthy of being sold your $100K Offer.
- [ ] Preventing your people from experiencing "Cognitive Withdrawal", so they don't see your messages and doze off or worse, run screaming.
- [ ] Crafting your marketing messages so that every post, email, video sends a signals to your buyers that you are the ultimate solution to their problems

You Can Be A Honda Or You Can Be a Rolls Royce
You Can Be For Everyone Or You Can Be For a Chosen Few
You Can be Ordinary Or You Can be Thoroughly Completely Extraordinary

Do you need to be a thousand times better than everyone else?
Do you need to get a thousand times more people?
Do you need to be a thousand times more sophisticated, more fancy, more anything?

You just need to have something to give you those few extra inches (no pun intended)

And this intensive right here gives you those extra inches & more.....with battle-tested, psych-approved ways to create $100K Offers that sell without stress, struggle, or strain... and do it faster while also getting more life-transforming results for your clients than you ever thought possible.

The first time I clicked SEND on a $100K proposal, I was rocking myself back & forth like an oversized doll with irritable bowel syndrome

I could feel my heart leaping out of my chest & beating through my keyboard
My palms were sweaty
My eyes glazed over
And it felt like even my kidneys were having a panic attack

And when that proposal came back with:

“Sounds good, let’s do it”

I realized I had been holding my breath since clicking SEND on that email. Because it wasn't about the actual cash involved (yes $100K is great, but I mean having made $12 million, it is not that big of a deal)

It’s not the $100K offer that made me The Rolls-Royce of my industry

I was already that
The $100K offer just cemented that.

It wasn't about the actual money at all
It was about the mental barrier
The assurance to myself that I had in fact arrived
Because once you have that assurance, it stays with you and informs everything you do in business
Today, I want the same assurance for you.

I Will Be Your Instructor, Guide, Booboo-Kisser, Booty-Smasher for 3 Days

Bushra Azhar

I am Bushra & I am a mad scientist when it comes to persuasion; reading, testing, researching, mixing up strange unmentionable concoctions and then synthesizing all of this persuasion wisdom into simple actionable strategies that can take you light years ahead of everyone in your industry,

I am a self-made multimillionaire, a best-selling author on sales & consumer behavior and have taught thousands of tiny businesses how to make big bucks using the Psychology of Persuasion.

I am legit obsessed with how the human brain works but also with how to use this information to get a YES online. I have taken thousands of people from lost & frazzled to being intergalactic balls of awesome...all through the power of persuasion.

So I know a thing or thousand about creating, positioning & selling hyper-luxe offers using Human Motivation Theory, Buyer Psychology & Consumer Behavioral Insights.

My strategies work, period, full stop, end of story

Quit playing in the sandbox of mediocrity & rise up to take your spot as the Rolls-Royce of Your Industry (so you attract the Top 1% of your market)

Choose one of the options below to join us on:

May 01- 03, 2023 2 PM UK/ 9 AM EST



May 01- 03, 2023




Live access pass to The $100K Offer Intensive

Forever access to The $100K Offer Intensive

Forever access to all worksheets,  swipe files & resources

Slay 1K Full Course: A Science-backed, Battle-Tested 30 Day Plan to
Get Your First 1K Subscribers, Sales & Buyers

I am not here to sell you an idea, I am here to sell you on YOU

And I hope you are in a buying mood

You are the best idea you have ever had
Don’t discount it.
Don't fall in the trap of “but I could never”
Don't let the whisperings of the uninspired make you feel less than
Don't let the negative nancy living inside your head make you question your gifts, your talents, your brilliance
You are capable of creating & selling $100K Offers with ease & delight
You are capable of getting people lining up with their wallets open begging for a spot in your programs
By refusing to listen to the whisperings of your soul & settling for less than you deserve...
You're selling yourself on the short term pleasure, at the expense of the better, lasting long term benefit.
And I. Will. Not. Allow. That.

I don't believe in get-rich-quick, take-this pill-and-be- awesome systems. I believe in hard work, integrity and service. That is exactly what all my courses and programs are meant to help you do. There are obviously no guarantees that you will get the same results as I did because that depends on your industry, your ability and your business..not to mention your resolve to step into the arena with the intention to win. I am here to give you the best tools possible to get you where you want to go but at the end of the day these are just tools, YOU gotta use them to get the results you want. What use is a great steak knife if you plan to order takeout right?
Please remember that nothing on this page or any of my websites or emails is a promise of earnings or a guarantee of results.

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